misk city hub
A UX research and design project focused on improving how users explore services, visualize spaces, and book facilities at Misk City Hub through both web and mobile experiences.
Role: UX Researcher, UX Writer, Tester, UI Designer
Platform: Web & Mobile
Tools: Figma, Miro
Methods: Interviews, Personas, Usability Testing
The Problem
Users struggled to understand the available services at Misk City Hub and found it difficult to visualize spaces or complete reservations efficiently.
Methods Used:
User Interviews
Contextual Inquiry
Competitive Analysis
Heuristic Evaluation
Persona Creation
Usability Testing
User Research
User interviews were conducted with 25 participants who were either current or potential visitors of Misk City Hub.The goal was to understand their motivations, expectations, frustrations, and behavior when interacting with co-working spaces and online booking systems.
Key Insights:
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Users needed clearer descriptions of available services.
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Users preferred visual previews of spaces before visiting.
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Navigation confusion slowed down the booking process.
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Users wanted quick and simple reservation steps.
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Many users relied on short-notice planning when booking spaces.
Yasmeena persona.
Yasmeena
Age: 25
Occupation: Technology Solutions Designer
Education: Bachelor’s Degree in Information Technology
Goal: Aspiring Entrepreneur
Yasmeena is a 25-year-old learning-driven professional and aspiring entrepreneur. As a recent graduate with a Bachelor's degree in Information Technology, she works as a Technology Solutions Designer and dreams of launching her own business one day.
She actively seeks opportunities to expand her knowledge, grow her ideas, and gain inspiration from others. Yasmeena thrives in enriching environments where she can learn, connect, and motivate others while building innovative solutions. She values spaces that encourage productivity, creativity, and meaningful networking.
Personality
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Extroverted and confident
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Enjoys meeting new people and networking
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Likes starting conversations
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Dislikes interruptions
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Attends events and workshops
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Loves learning and growing
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Prefers focused, quiet work
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Avoids crowded places
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Needs clear guidance
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Plans on short notice
Yasmeena’s needs:
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Needs clear, self-explanatory information and guidance.
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Prefers quick, easy, and smooth services.
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Wants to meet like-minded people to connect and grow.
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Needs an organized environment.
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Needs a comfortable, focused, and motivating space to be productive.
Yasmeena’s motivations:
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Attracted to youthful, inspiring spaces.
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Enjoys learning from others’ experiences.
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Likes busy environments with multiple activities.
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Surrounds herself with ambitious, like-minded people.
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Always wants to learn, grow, and expand her knowledge.
Yasmeena’s pain points:
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Get frustrated from unclear, unorganized processes.
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Does not like crowded and overpopulated spaces.
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Gets interrupted when she's working and having someone talk to her.
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Does not like loud noises.
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Does not like to feel awkward/unwelcomed.
The Solution
The solution focused on designing a website experience that clearly communicates City Hub services, provides strong visual representation of spaces, and simplifies the reservation process.
Key improvements included:
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Providing clear service information
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Adding visual previews of spaces
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Simplifying booking flows
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Improving event registration
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Supporting community interaction
User Flow
User flows were designed to guide users through essential tasks such as registering for events and reserving spaces.
The flows focused on reducing confusion, minimizing steps, and creating a smooth guided journey.
Wireframes
Low-fidelity wireframes were created to define the layout structure and navigation flow before moving into visual design.
Key screens included:
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Home Page
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Event Page
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Meeting Room Reservation
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Desk Reservation
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Stage Reservation
Usability Testing
Usability testing was conducted with 20 participants to evaluate how users interacted with the prototype and identify areas for improvement.
Testing Tasks Included:
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Registering for an event
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Reserving a meeting room
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Reserving a desk
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Reserving the stage
Key Improvements Made After Testing:
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Added speaker information to event pages
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Improved confirmation messages after registration
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Clarified reservation details such as capacity and fees
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Enhanced navigation clarity
UI Design
The final interface design focused on clarity, accessibility, and strong visual communication.
Visual elements were designed to help users easily explore available services, understand space availability, and complete reservations efficiently.
Interactive Prototype
An interactive prototype was created to simulate the final user experience across both web and mobile platforms.
Final Outcome
The final solution improved how users explored services and completed reservations at Misk City Hub.
Users were able to better understand available facilities, visualize spaces before visiting, and complete booking tasks more efficiently.
Reflection
This project strengthened my ability to conduct user research, translate insights into design solutions, and validate ideas through usability testing.
Working within a team environment also improved my collaboration and communication skills, ensuring that design decisions aligned with both user needs and business goals.